The Personality Continuum and Consumer Behavior book was published in 2002. It serves as a comprehensive manual for the Personality Continuum.


The essence of The Personality Continuum and Consumer Behavior has been synthesized into an essay,"Inside Economic Man", which was published in Handbook of Contemporary Behavioral Economics: Foundations and Developments, Morris Altman, Editor, Armonk, NY: M.E. Sharpe, 2006 pp.3-23.

Click HERE to read the Introduction for The Personality Continuum and Consumer Behavior.


Click HERE to buy the book at


Book Endorsements:

• Endorsement from Morris B. Holbrook
William T. Dillard Professor of Marketing, Columbia University Graduate School of Business
"Paul Albanese has written a definitive account of personality theory and its relation to economic phenomena ..."

• Endorsement from Richard P. Bagozzi
J. Hugh Liedtke Professor of Management, Rice University
"This book is a jewel. Albanese presents a highly original framework for explaining consumer behavior ..."

• Endorsement from Gordon R. Foxall
Professor of Consumer Behavior and Professor of Psychology, Keele University, England
"The conventional wisdom among consumer behaviorists is that personality research is dead. Fortunately, Paul Albanese's brilliance has ..."

• Endorsement from Manfred F. R. Kets de Vries
Raoul de Vitry d'Avaucourt Professor of Human Resource Mgt., INSEAD, France & Singapore
"Why do consumers behave the way they do? To find an answer to this deceivingly simple question Paul Albanese's book is a must. This book will ..."


Book Reviews:

• Review from The Journal of Socio-Economics

Paul Albanese surely likes bold challenges...


• Review from The Journal of Economic Psychology

Paul Albanese’s magnum opus has been two decades in the writing...



Paul J. Albanese, Ph. D.
Associate Professor of Marketing
College of Business Administration, Kent State University
Kent, Ohio 44242-0001
Phone: (330) 672-1264     Fax: (330) 672-5006
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